The California-based Blaze Fast-Fire’d Pizza chain has announced plans to open its first Alabama location in mid-February 2018 in The Waites, a new retail and residential development on Birmingham’s Southside.
The fast-casual pizza restaurant will be located at 707 Richard Arrington Jr. Blvd. South. The 2,800-square-foot space will offer seating for 50 diners inside and another 16 outside, according to a media release.
The first Blaze Pizza opened in 2012 in Irvine, Calif., and the chain has since grown to include more than 225 locations in 34 states and Canada. The concept was developed by Elise and Rick Wetzel, who co-founded the Wetzel’s Pretzels chain. NBA superstar LeBron James is among the founding investors.
The chef-driven menu features artisanal pizzas, fresh salads, blood orange lemonade and s’more pies. Guests may choose from Blaze Pizza’s selection of signature pizzas or create their own. The price is about $8 for an 11-inch pizza.
The $16.5-million Waites development, which opened earlier this year, is located on the same site as the former Waite’s Fine Foods, a bakery and deli that was a Birmingham favorite from 1923 until it closed in 1988.
In addition to Blaze Pizza, other current and future tenants include Taco Mama, Club Pilates, Farm Burger, Smoothie King, Which Wich Superior Sandwiches, and Roll Up, a sushi restaurant. The development also includes 45 apartment units.