A mural promoting the upcoming 2021 World Games in Birmingham will soon be painted on a Five Points South apartment complex.
The World Games’ color logo is set to be painted along the side of The Waites apartments at 707 Richard Arrington Jr. Blvd. South. Along with the logo the mural will also likely feature a woman rock climbing.
Big Communications, the marketing company hired by World Games Birmingham, received approval for the mural at Wednesday morning’s Design Review Committee meeting.
World Games 2021 CEO DJ Mackovets said he expected the mural to go up in about 60 days. He said the organization is early in its marketing efforts, and he didn’t know if more murals would be a part of a plan going forward.
“This was an offer that was made to us proactively from The Waites retail management company,” he said.
Niki Lim of Big Communications said the mural is designed to bring awareness to the World Games. She said it will be up for at least four years “or you can keep it as a memory … of the World Games.”
Other murals could also go up at around sites in the Birmingham area, Lim said.
The World Games takes places every four years in the year following each Olympic Summer Games. More than 25 non-Olympic sports are showcased featuring 3,600 athletes from more than 100 countries.
The games are expected to have a $256.5 million economic impact on the Birmingham region.
Mackovets said the budget for the games is an estimated $50 million, down from the $75 million Birmingham bid to secure the games in 2015.
More than half of that will come from corporate sponsors, he said.
“This will be the largest, single private-sector corporate sponsorship development effort for any event in the history of the state of Alabama,” he said.
The venues for the games have yet to be determined, he said. The sports that will be played at the games also hasn’t been determined yet.